OUR STORY

Land & Lore is a premium British country clothing brand inspired by horses, the countryside, and clothing designed for genuine outdoor life. Born from a family farm and rooted in the traditions of rural life, we create practical, durable, and timeless apparel for those who live and work outdoors.

Our collections span three worlds — equestrian, country, and field. From riding tights engineered for the saddle, to everyday country wear made for life in the yard, to fieldwear built for the shoot and the long walk home. Each piece blends functionality with understated style, built on a passion for heritage, craftsmanship, and the natural landscape.

We believe country clothing shouldn't be disposable. Every garment is designed in the British countryside by people who live and breathe the outdoor life — tested in the fields, refined in the saddle, and made to last season after season.