Country Clothing for Life Outdoors
Made for real days outside
For the yard, the saddle and everything in between.
Shop the CollectionTHE COLLECTION
SHOP BY DEPARTMENT
ONE BRAND, THREE LIVES
MADE FOR THE LIFE YOU LOVE
One cohesive country lifestyle brand. Three collections, each made for a different part of the life you love.
BESTSELLER
FULL SEAT
RIDING TIGHTS
Our most-loved piece. A second-skin fit with full silicone seat for security in the saddle, breathable compression fabric, and phone pockets that actually stay put.
Worn from the school to the cross-country course. The riding tight riders reach for first.
Shop Riding Tights
COUNTRYWEAR
FIRESIDE
HOODIE
Heavyweight premium cotton blend, embroidered to order in small batches. Built for fireside warmth, early mornings at the yard and long walks through the fields.
A forever favourite — understated, timeless and made to be worn.
Shop the Hoodie
LAUNCHING NOVEMBER 2026
THE FIELD COLLECTION
Shooting and fieldwear, reimagined for the modern country life.
Premium tweed, technical gilets and honest outerwear — built for the field, the fen and the fell. A new chapter in British country clothing.
Full range available November 2026
Join the WaitlistTHE BRAND
WHY LAND & LORE
We make premium British country clothing for those who demand more from their kit. No throwaway fashion — just honest, beautiful pieces engineered for the life you love.
COUNTRYSIDE ROOTS
Born from a family farm. Every piece is designed in the fields and tested in the great outdoors.
PREMIUM FABRICS
Technical materials chosen for comfort, durability and performance — season after season, wash after wash.
COUNTRY CRAFTED
Designed in the British countryside by people who live and breathe the outdoor life.
BUILT TO LAST
Honest construction and quality embroidery that holds its shape for seasons to come.
OUR FAMILY
SPONSORED RIDERS
We back riders who live and breathe the sport. Watch this space — our team is growing.
Eventing
NATASHA BRENT
All Rounder
KATE KERSWELL
Natural Horsemanship
GEMMA BRIERLY
Dressage
LISA ISAACS
Showing
CRAIG WILSON-HOLE
Ride for Land & Lore? We're always looking for talent.
Get in TouchWORN & LOVED
CUSTOMER REVIEWS
"Cool hoodies, nice and warm just ordered my second one"
Robby B
Hoodie
"Super comfy, my everyday go to!"
Nicky p
Hoodie
"Have them in multiple colours, great quality definitely a return customer"
Oliver k
Mens t-shirt
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